Rakuten Advertising is embracing its Affiliate Intelligence initiative, which combines data, AI, and human intelligence to improve affiliate marketing.
The company is implementing AI-driven product upgrades, such as Audience Engine and Affiliate Conversion Journey, to more efficiently manage and optimize affiliate programs.
Also read: How to Solve First-Party Audience Expansion with AI
Additionally, Rakuten Advertising has integrated AI technologies for predictive analytics, personalized matchmaking, and real-time compliance monitoring. The company is also appointing a Vice President of AI Strategy & Operations to lead its AI strategy and development.
Read more – Rakuten Advertising’s Affiliate Intelligence Delivers AI-Driven Capabilities to the Affiliate Industry
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