Quintesse has introduced a contextual intelligence platform to fulfill the accelerating market demand for targeting solutions, precisely pro-privacy solutions. The company offers brands with campaign safety and offers the ability to scale them without any third-party data. Quintesse also provides increased monetization opportunities for publishers by exposing cookie-free and high-value media inventory.
The new launch is expected to go beyond blunt brand-safety tools in the market and let marketers handle various challenges. Doug Stevenson, Co-founder, and CEO at Quintesse mentioned in a statement, “Google’s decision to phase out third-party cookies in Chrome will accelerate the move towards cookieless browsing. The market is shifting towards contextual targeting offerings such as Quintesse, which provides contextual intelligence for precise targeting regardless of the availability of audience data.”