Quigley-Simpson, an independent full-service agency, has launched a new affiliate company called Gantic. It focuses on creating data-driven, curated, large-scale programmatic marketplaces.
Gantic’s programmatic marketplaces are designed to offer reliable, brand-safe inventory and real-time performance data that exceed average benchmarks by 15-30%.
The company targets to roll out response marketplaces in several categories. This includes travel, consumer goods, not-for-profit, telecommunications, auto, insurance, and financial services. It also plans to launch a diversity and minority programmatic marketplace later this month.
Read more – QUIGLEY-SIMPSON DEBUTS GANTIC, A RESPONSE BASED PROGRAMMATIC MARKETPLACE COMPANY
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