PubMatic has announced a new partnership with Instacart. It aims to use its first-party, retail media data off of Instacart in a privacy-compliant, scalable, and effective programmatic advertising solution via PubMatic’s Convert.
Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to improve their advertising ROI.
PubMatic will use Instacart’s retail media data in connection with curated inventory for approved advertisers. Through PubMatic’s Activate, brands can design, optimize, and track campaigns based on specific marketing objectives like increased awareness, consideration, and purchases.
Read More : PubMatic Announces Instacart Ads Integration to Leverage Retail Media Data Across CTV
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