Publicis Groupe announced PX. PX is an end-to-end production offering to fast-track Omni channel content creation, personalization, and performance. PX is built to engage more personalization at scale. Publicis Groupe offers this by looking at the growing content needs and expected demand between 5x and 20x over the next two years.
The global audience data and media expertise of Publicis Groupe is powered by Adobe’s Content Supply Chain solutions, including Adobe Workfront and Adobe Experience Manager. This will allow marketers to compose, create, personalize, and improve the overall supply chain’s content design, performance, and delivery.
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