Project X, the technology-driven OOH media agency, has launched an analytics suite to help marketers. Advertisers can take the help of this interactive suite to monitor their OOH ad campaigns’ performance. The new dashboard will pull the updated campaign performance metrics to the online suite. It relies on API integrations, including various data providers.
Project X gives access to all Out-of-Home inventories, data-enabled solutions in the US. Marketers today are majorly focussed on ROI since the media have provided them with the ability to track every ad dollars they spend. The new dashboard will give clients the ability to evaluate their campaigns, similar to that of Google or Facebook.
Article Source: http://www.mrweb.com/drno/news29095.htm