The nature of mobile video monetization is witnessing a change mainly in the case of programmatic advertising. In 2019, mobile video ads sold programmatically generated $19.93 billion in revenues in the US and are expected to generate $24.87 billion in 2020.
In 2019, mobile programmatic video ads represented 87.1% of total mobile video ad spending. About half of the mobile video ad spending went to native video ads, which are sold programmatically. Meanwhile, the remaining comprised in-stream ads, including those within YouTube, Twitter, Snapchat and among others. Premium OTT channels and mobile-first video publishers have sold their mobile inventory via direct buys.