According to a news statement, GTCR, a private equity firm, has bought Standard Media Index (SMI), an ad intelligence company, for an undisclosed sum.
With the agreement, SMI CEO James Fennessy will step down and join the Dreamscape board of directors, while continuing to consult on the company. SMI’s CEO will be filled by Knoll. SMI tracks more than 250 billion USD in annual media spending throughout the world, using data-driven insights.
With offices in New York, London, Madrid, Sydney, and Toronto, it serves markets in 34 countries and believes that it captures spend and pricing data for more than 95 percent of all national brand spending in the United States.