Content marketing plays a crucial role in boosting growth in various digital marketing aspects such as SEO, social media, or paid search. It comes in handy as a cost-effective way to acquire early users. Brands need to leverage content marketing within their digital strategy. Prioritizing content marketing from an early stage is essential.
Brands need to create content with the aim that it is providing value addition to the end-user. Create fresh and unique content as per user needs with an objective to drive user engagement. Another way is to repurpose your existing content with fewer resources.