PowerReviews and Stars and Stories have announced a strategic partnership to enhance how brands and retailers engage with consumers across Europe. This collaboration will expand options for product sampling and influencer campaigns for PowerReviews’ brand clients through Stars and Stories’ network across 18 European countries.
Also read: Four Ways for B2B to Leverage User-Generated Content
The goal is to make ratings and reviews more transparent, accessible, and authentic. The partnership aims to empower companies to use the authentic voice of the consumer and build stronger relationships with their target audiences.
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