Podcorn has launched its self-serve platform that will help advertisers to find and run native ads on podcasts. Brands need to sign up on Podcorn, and create a campaign indicating possible criteria like budget types of commercials, podcasts, and more. With the help of the sponsorship graph, Podcast will match the brands with the best-suited podcasters. Running on Machine Learning to connect advertisers to relevant podcasters, Podcorn is looking out to help 85 percent of podcasters who are unable to monetize their podcasts. As per Podcast, encoding connections to the most relevant matches can scale native branded content and drive higher ROI for brands.
Article source: https://marketingland.com/podcorn-launches-self-serve-podcast-advertising-platform-272081