The new Pinterest Trends will provide marketers with a view of the top U.S. searches. The company announced on Tuesday that the tool would provide data on search terms over one year, alongside when they peaked or begun to roll out.

Pinterest Trends is currently in beta and will be available for desktop in the U.S. soon. The tool offers a set of keyword trend data. Insight in the search queries and trends will help brands with a better understanding of the content and campaigns that may perform smoothly on Pinterest.

As per Pinterest, brands could create successful boards and campaigns on the platform based on the insights. Pinterest Trends can be used by marketers to verify assumptions regarding emerging trends.

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