Pinterest to Invest an Additional 12 Million in Its Creator Fund for Underrepresented-Groups

Pinterest to Invest an Additional 12 Million in Its Creator Fund for Underrepresented-Groups-01

Pinterest has announced that it was more than doubling its first investment in its Creative Fund with an additional $1.2 million for under-represented groups, as the race for creator talent heats up. Last year, the firm announced the launch of its $500,000 Creator Fund, as well as revised content restrictions and other tools for creators.

Despite the fund’s expansion and Pinterest’s other creator pledges, Pinterest’s investment is still dwarfed by that of other social media behemoths like Meta, YouTube, TikTok, and Snap.

With the extension of the Creator Fund, Pinterest will invest in creators across a five-week quarterly cycle, focusing on diverse content areas such as Fashion/Beauty, Wellness, Lifestyle/Home, and Food.

Read More: https://techcrunch.com/2022/03/28/pinterest-to-invest-an-additional-1-2-million-in-its-creator-fund-for-underrepresented-groups/