Pinterest has recently announced new advertisement tools in order to deliver more insight into campaign performance. It is to enhance the opportunity for brands to reach out to the right audience while they run digital campaigns.
The “Pinterest Presents” marketing summit is launching a new video ad option, “Pinterest Premiere” – which will allow marketers to take hold of exclusive video placement in the home feed. It is valid for a specific category, demographic, interest for a selected time frame.
The company also noted that this feature would enable brands to align video ad targeting along with their target audience to scale campaigns.
Source: SocialMediaToday
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