Pinterest Launches New Marketing Tools to Improve Campaign Performance


Pinterest has recently announced many new advertisements tools to deliver more insight in campaign performance. This is to enhance the opportunity for marketers to reach out to the right audience while running digital campaigns.

In the “Pinterest Presents” marketing summit, it is introducing a new video ad option, “Pinterest Premiere” that will allow businesses to take a hold onto exclusive video placement in the home feed. This is valid for a specific demographic, category, interest for a selected time frame.

The company noted the new feature will enable brands to align video ad targeting with their target audience to scale campaigns.

Source: SocialMediaToday