Pinterest has recently announced the introduction of the new ‘Shop’ feature in its Lens visual search results category. This initiative will make it easier for users to discover buyable items based on the given image. Lately, the company has continued its shift to become a proper e-Commerce platform.

Every product pin will link directly to the checkout page of the retailer’s website. As
explained by Pinterest, “Just click the camera in the search bar, snap or upload a photo, and see a ‘Shop’ tab with a feed of shoppable Pins based on the in-stock products we’ve
identified in that image.”