Pinterest expands its ad business by launching Pinterest Ads in Brazil. Brands in the country will now be able to launch paid promotions via Pin. The expansion will enable Pinterest to build on its revenue opportunities, with the platform adding more ad and outreach tools at a steady rate.
As per Pinterest, “46 million people in Brazil use Pinterest to find ideas. To shop. To decide what’s next. They’ve long depended on Pinterest for inspiration and product discovery. And starting today, Brazilian marketers can use Pinterest ads to better reach this highly engaged audience.”
Lately, Pinterest has seen a remarkable expansion in international markets, with the platform’s active audience outside the US increasing by 46% y-o-y throughout 2020.
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