Amid the growing online usage due to widespread COVID-19 lockdowns, Pinterest sees an emergence of some new search trends. This could provide valuable insight for many brands – which are looking to use the platform and to communicate with their audiences.
Pinterest has witnessed a 44% YoY increase in the Pinners, engaging with more shopping Pins on the platform. In essence, many people are replacing their general mall browsing with the Pins. This is a significant opportunity for different businesses to get an enhanced idea for the fundamental shifts. The platform already provides solutions for SMBs to reach a vast shopping audience.