Pinterest has announced a new partnership with eCommerce platform WooCommerce, which will enable WooCommerce’s 3.6 million merchants to convert their product catalogs into Pinterest Shoppable Pins.
The partnership will result in the launch of a new Pinterest app within WooCommerce, complete with Pinterest shopping features such as tag deployment and catalogue ingestion. Additionally, WooCommerce merchants will be able to create and launch advertising campaigns directly from the interface.
This is the latest in a series of incremental expansions of Pinterest’s commerce capabilities, which also include a similar integration with Shopify.
