Pinterest has recently announced the launch of its innovative ‘Shop’ feature in its Lens visual search results category. This program will make it easier for all users to discover buyable items on the basis of the given image.
Currently, the company has continued its priorities to become an appropriate e-commerce platform. Each of the product pins will link directly to the checkout page of the seller’s website.
As explained by Pinterest, “Just click the camera in the search bar, snap or upload a photo, and see a ‘Shop’ tab with a feed of shoppable Pins based on the in-stock products we’ve identified in that image.”
Source: SocialMediaToday
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