Persado announces GenAI innovations in content and image creation at Shoptalk 2024


Persado has announced innovations in generative AI (GenAI) content and image creation. It will help retailers, financial services companies, and digital agencies. The new content copilot tools will be available in the Persado Essential Motivation self-service platform this spring. It accelerates marketing content outputs, boosts outcomes, and increases compliance throughout customer journeys. It uses advanced machine learning, natural language processing, and deep learning transformer models.

Also read: Three Ethical Concerns of AI in Content Creation

The innovations help copywriters, brands, and digital performance marketers generate content rapidly, get instant feedback on brand compliance, safely deploy to market, and reap substantial benefits.

Persado-generated content outperforms human and generic LLM content 96 percent of the time. This resulted in a 40 percent average improvement in performance.

Read more: Persado GenAI Innovations Transform How Marketers Create High-Performing, Brand-Compliant Content

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