Perion and Microsoft Renew Strategic Partnership

Perion and Microsoft Renew Strategic Partnership

Perion Network announces the renewal of a multi-year strategic partnership with Microsoft to drive search advertising business growth through Perion’s search technology division, CodeFuel. The partnership will provide a more immersive experience across desktop and mobile.

The collaboration between the companies will enable CodeFuel to further grow its lucrative search technology solutions, publisher relationships offering, and sophisticated expertise for monetizing their digital properties. CodeFuel’s publishers’ network will enable Microsoft to increase search advertising market share, connect advertisers to potential customers, and enrich user experience through publisher properties.

Read More: Revisiting the Simple Marketing Mantra – “Listen, Personalize, Engage

The new contract will propel Perion to a path of sustainable and highly profitable double-digit annual revenue growth going forward.

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