Peloton is pushing for a new advertising campaign that includes testimonials from customers who have been skeptical of the kind of tightness that has become so entrenched.
“Love All the Journey” appears on all TV, printed, out-of-home (OOH), and social media channels.
Peloton launches a campaign amidst many topics. The company has undergone extensive demolition and reduced production as it cools the demand for home-based durable equipment. Founder and CEO John Foley stepped down from his post earlier this month.
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