Peer39 and NewsGuard have recently announced their partnership for a new solution to aid brands in fighting fake news and unreliable websites. The feature can find the right people for the proper context, ensuring that advertisements appearing in the side are from legitimate news media. Both the companies expect that this initiative will help brands gather accurate information, amid the journalism quality crisis.

Reuters launches fact-checking initiative to identify misinformation, in partnership with Facebook

Many marketers and advertisers who look to buy news content for their brands, avoid the low credibility linked with fake news. Now, they can opt for news inventory, knowing that ads only pop up on pages from trusted news media.

Source: https://www.globenewswire.com/news-release/2020/04/02/2010826/0/en/Peer39-and-NewsGuard-partner-to-help-brands-avoid-fake-news-and-untrustworthy-sites.html

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