The Marketing Practice (TMP) has hired Paul Kidd as creative director for the United States. Paul will lead TMP’s multidisciplinary creative department as creative director, overseeing output for all US clients. He will also expand on TMP’s global delivery model to ensure that programs are effective and uniform across multiple regions.
“I’m excited to get back to my agency roots and continue to push myself along the creative leadership journey. Joining The Marketing Practice gives me the unique opportunity to integrate creative and strategic approaches: bringing together audience insights from data analytics and inside sales to develop campaigns that have a more meaningful impact on business outcomes,” Kidd says.
To Read More: thedrum.com
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