The intelligent content platform provider, PathFactory, has recently announced the launch of its Virtual Event Experience (VEX). This new solution will power the virtual events for visitors, and provide marketing and sales professionals with insights upon engagement. It is a combination of ABM and content marketing solutions.
The attendees will get an enhanced user experience for the events, allowing the visitors to move between sessions, consume related content at the same time, and interact via chat. The company believes that in this digital era, it is vital to educate buyers before or during an online event for a seamless experience online.