PathFactory, a Content Intelligence company, has announced its strategic acquisition of Uberflip, a prominent content experience platform. This acquisition aims to create a global leader in B2B Content Intelligence & Personalization.
The acquisition combines the expertise of both companies in helping B2B marketers deliver personalized buying journeys. It also aims to address the challenges of reaching today’s B2B buyers.
Also read: Content Intelligence Is Helping Brands Tackle the Dynamic Content Marketing Environment
The combined entity will use generative AI to improve buying experiences, increase engagement, and drive revenue.
Read more – PathFactory Announces Strategic Acquisition of Uberflip
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