Outfunnel, the leading revenue marketing automation tool for SMBs, has recently raised a pre-seed round led by Paua Ventures, along with participation from Lemonade Stand, Omnisend, and a group of other angel investors.

Outfunnel aims to close the existing gap between sales and marketing functions with a new category: Revenue Marketing Automation. This is an approach to marketing and sales that aligns the two around the goal of driving revenue by creating a feedback loop continuously between sales data and marketing data.

“There are a gazillion tools, but SMBs still struggle to unite sales and marketing data and workflows, despite all the tech,” says Purde. “Outfunnel is a revenue marketing automation tool that deeply integrates with CRMs and offers features that help sales and marketing work together.”

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