Brand Storytelling: Significance and Creation Strategies
Brand storytelling is not merely a marketing tactic. It is a holistic approach that
captures a brand's essence—its history, mission, values, and the very people
who breathe life into its offerings.
In today's fast paced and highly competitive market, the connection between a brand and...
Fueling Business Growth by Aligning Customer Experience with Employee Experience
“Disruption is becoming the norm, and because of this business processes must evolve. What...
Customer Centricity in Social Media: Building Stronger Connections.
https://www.youtube.com/watch?v=7xifp-Qmzvs
Listen to the video podcast discussion between Vladimer Botsvadze, a Global Marketing Thought Leader,...
All about Copywriting in Digital Marketing
The art of communication has transformed over the years. Writing that was about sharing information, has given way to copywriting. Marketing content is now...
Taking Your People, Processes and Technology Along In Disruptive Strategies
A seasoned leader would ask, is there any other way?
Yet many leaders hesitate to include all the three elements- the 2Ps and T, in...
