Optimizely, a digital experience platform provider has launched a new integration with Writer, an enterprise-focused generative AI platform. The integration will equip the Optimizely Content Marketing Platform (CMP) with AI capabilities to develop relevant, compliant content consistent with their existing brand tone and voice.
The integration leverages Palmyra, the Writer-built family of large language models, to enhance AI-powered content generation capabilities and chat features across Optimizely applications.
Also read: AI in Marketing: Debunking Common Myths
This integration marks another milestone in Optimizely’s commitment to investing in its AI future while providing customers access to Writer’s industry-specific LLMs.
Read more – Optimizely Announces Live Integration with Writer
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