Optable launches its Early Access Program for Privacy Sandbox activation capabilities. The company has integrated with the new Google API and aims to become a leading solution for privacy-safe advertising.
Optable has integrated deeply with the Google Privacy Sandbox to extend its data management for advertising.
This integration will allow customers to use authenticated and anonymous user data in privacy-centric ways for audience-based planning, activation, and measurement.
The integration will strengthen their platform and redefine customers’ expectations of data management and collaboration platforms regarding privacy.
The Optable Early Access Program will also empower advertisers and agencies to target audiences while preserving user privacy.