OpenBack Acquired by Twitter to Enhance Push Notifications

OpenBack Acquired by Twitter to Enhance Push Notifications-01

Twitter has announced that it has acquired Dublin-based app optimization company OpenBack. With the acquisition, Twitter hopes to increase the relevancy and timeliness of its alerts.

The acquisition enables Twitter to enhance its ability to modify and personalise app notifications for each user. OpenBack personalises content in real time without relying on sophisticated backend infrastructure or data synchronisation.

OpenBack claims that by doing so, the app on each user’s device ‘controls, updates, and tracks’, providing push notifications and in-app messages at the optimal time. The OpenBack team will join Twitter and immediately begin work on improving the app’s notification system.

Read More: https://www.socialmediatoday.com/news/twitter-acquires-openback-to-improve-the-timeliness-and-relevance-of-push-n/622019/