Many major online publishers are taking steps to get rid of a paid program from Alphabet Inc.’s Google as a way to improve the mobile browsing experience, claiming that it generates less advertising revenue.
Companies including Vox Media LLC, BuzzFeed Inc.’s Complex Networks and Bustle parent BDG have said they have begun testing or considering using their own mobile version of the article pages.
Currently the publishers are building their article pages on Accelerated Mobile Pages Framework, which was introduced by Google in 2015.
Read More: Publishers Move to Abandon Google-Supported Mobile Web Initiative
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