Omnicom Group has announced a multi-year agreement with purchasing and ethics and data company, Affinity Solutions, which uses its data for the creation of credit cards and debit cards.
The agreement will integrate Affinity Solutions data with Omnicom’s analysis component, Annalect. This partnership will link media points based on Affinity purchases with a range of various media footage captured within Omnicom’s Inventory Graph.
Read More: https://martech.org/omnicom-brings-purchase-insights-to-marketers-with-affinity-solutions-agreement/
