NielsenIQ and GfK Merge to Provide Consumer and Retail Measurement Capabilities

NielsenIQ and GfK Merge to Provide Consumer and Retail Measurement Capabilities

Global information service providers, NielsenIQ and GfK SE, unveiled a definitive agreement under which they intend to merge, bringing new capabilities to the consumer and retail measurement industry.

Jim Peck, Executive Chairman and CEO of NielsenIQ said “Over the past year, NielsenIQ has been investing both organically and inorganically in the most comprehensive coverage, advanced technologies and predictive analytics to enable our clients to have a complete understanding of their consumers. Combining our market-leading capabilities will allow us to further accelerate innovation that best serves our expanded client base and deliver significant value for all our stakeholders. Together with GfK, we have the opportunity to influence the future of global retail and consumer measurement – one that is fast, nimble and connected.”

Read More: https://martechseries.com/analytics/nielseniq-and-gfk-to-combine-creating-a-leading-global-provider-of-information-and-analytics-in-consumer-and-retail-measurement/