Nexcess, the e-commerce platform provider, has recently announced that it is partnering with Recapture, the email marketing company, to improve the digital commerce experience to the audience. With this initiative, e-commerce suppliers can automatically respond to the consumers who abandon their carts. This will be done in a personalized way in order to capture high cart rates. Both parties expect this solution will improve the digital customer lifetime value – which is crucial in these trying times.
As Chris Lema, VP of Product at Nexcess, mentioned – “At Nexcess, our focus is SMB stores and the freelancers and agencies that serve them. That focus means we’re always innovating ways to make digital commerce better for our customers, including driving conversion for their e-commerce investments.”
Source: MarTechSeries
