NewRez, a national mortgage lender and servicing company, and Salesforce, the global leader in CRM, announced a strategic relationship focusing on delivering a connected, yet consistent experience for homeowners and borrowers across NewRez’s mortgage servicing and lending business. In addition, Salesforce has selected NewRez as the new industrial design advisor for its mortgage solutions platform.

Using Salesforce’s Platform and its CRM expertise, NewRez will transform its lending experience by deploying the updated Salesforce Financial Services Cloud and Customer 360. This will enable to connect its loan origination, marketing, and service efforts. With a common view of the borrower across all touch points, NewRez can deliver highly-differentiated, consistent, yet personalized experiences for the homeowners and its loan applicants.

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