Facebook has shared measures on maximizing lead generation for enterprises via Facebook ads and posts. The new tips cover the four main elements of accurate and effective lead generation – lead scoring, lead capture, lead magnets, and landing page. In addition to this, the organization has also provided a visual layout of how an effective lead generation ad will look like. The formula provided by Facebook for lead gen ad copy is expected to be helpful for the brands using Facebook as part of their marketing strategies.
Brands will be able to harvest the maximum gains from Facebook marketing initiatives and leverage the audience targeting tools to achieve their goals.