TikTok has been hounded by controversies regarding its data moderation and sharing policies. Brands have been looking at the platform’s reach to global audience and popularity. TikTok has released new pointers to enable the users to fully utilize the analytics tools offered by it. Users are prompted to switch to the “Pro” account before checking the tools.
The Pro account has two categories – Business, and Creator. Once the required details are entered, users can access TikTok on either desktop or app to use the Analytics tools. Users accessing the desktop version can download and export the Analytics report directly on the device. This will prove to be an advantage for business accounts being operated from the home base.
Source: Socialmediatoday