Major shopping platforms and enterprises are rolling out new features and tools to boost seasonal promotions. It will be a leg-up for most businesses after a massively interrupted year. Pinterest has launched new tools that will help organizations to tap into increased numbers of online customers. Many of them have used Pinterest as the virtual shopping center to find unique products.

Read More: Digital merchandising, changing consumers and the Covid-19 impact

The app has added ad slots for businesses to interact with more customers when searching for products and services. Advertisers can place adverts on the Pinterest Lens matches, shopping matches on Pins, and the “Shop” tab in the Pinterest search space.