Netflix has selected Microsoft as the first of its announced advertising-tech partners for the cheaper, ad-supported Netflix subscription plan that’s in the works. Microsoft won the contract over competing companies, including allegedly Google and Comcast.
At the end of 2021, Microsoft bought Xandr from AT&T, a connected TV-connected ad marketplace. The IT platform used by Xandr includes Xandr Invest, Monetize, Curate, and Invest TV and supported premium advertising.
The core of Microsoft’s digital advertising platform is its own ad-buying solution, the Microsoft Audience Network, which consists of its PromoteIQ retail-media products and Microsoft Customer Experience Platform for marketers.
