According to details provided to Marketing Dive, Hasbro’s Nerf brand is launching two new social media campaigns for the holidays, one featuring top-tier college athletes and the other highlighting an NBA All-Star and artificial intelligence imaging technology.
The brand’s first collaboration with NCAA student-athletes features 12 top players competing in a Nerf Blitz relay race for the chance to use a Super Soaker to drown the opposition. In a separate project, NBA All-Star Luka Doncic showcases Nerf’s new Elite 2.0 Motoblitz and Viper Strike blasters using Neural Radiance Fields.
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These are conveniently referred to as NeRFs and assist in converting two-dimensional content into three-dimensional environments.
Read More:Nerf launches into NIL marketing, AI imaging with social content
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