Nerf Begins NIL Marketing, AI Imaging, And Social Content Production


According to details provided to Marketing Dive, Hasbro’s Nerf brand is launching two new social media campaigns for the holidays, one featuring top-tier college athletes and the other highlighting an NBA All-Star and artificial intelligence imaging technology.

The brand’s first collaboration with NCAA student-athletes features 12 top players competing in a Nerf Blitz relay race for the chance to use a Super Soaker to drown the opposition. In a separate project, NBA All-Star Luka Doncic showcases Nerf’s new Elite 2.0 Motoblitz and Viper Strike blasters using Neural Radiance Fields.

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These are conveniently referred to as NeRFs and assist in converting two-dimensional content into three-dimensional environments.

Read More:Nerf launches into NIL marketing, AI imaging with social content

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