In an effort to help marketers better track responses to their in-app campaigns, TikTok has announced a new partnership with NCSolutions.
The integration is aimed at providing new sales lift measurements based on NCS’s methodology, adding more insight into the path to purchase. According to TikTok, the procedure attempts to more fully address some of the important queries surrounding digital marketing, such as the impact on in-store sales, the factors that contribute to that impact, and sophisticated audience analytics.
TikTok will be able to provide marketers with more information to assist them to evaluate the effectiveness of their ads thanks to the combined data from NCS.
