NBCUniversal has partnered with Holler, a news media company focused on peer-to-peer messages, according to the announcement.
The owner of the network is looking to use Holler’s Suggestion AI technology that generates content-related content in real time, as well as ad performance and art studio. Holler, on the other hand, gains access to NBCUniversal’s deep source of IP, talent, marketing technology and scale, including One Platform driven by advertiser data.
As part of the deal, the two companies have developed Venmo-based stickers that work with Suggestion AI to analyze the content of user payments and provide the right piece. NBCUniversal continues to expand its public fundraising offerings in response to changing consumer practices, with a clear focus on the mobile segment.
Read More: Marketingdive
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