Elon Musk has issued a new statement on his intentions for the platform and how they will affect advertisers, who have been understandably concerned about Musk’s vision for the app.
Must is gearing up for the next phase of his takeover of Twitter, which looks set to be completed this week. Musk has stated unequivocally that he will work to remove all advertisements from the platform, which would drastically alter many brands’ marketing strategies. Musk has changed his tune and stated that he actually wants to make Twitter “the most respected advertising platform in the world” now that his debt is clear.
Showing Twitter users advertising that is as pertinent to their needs as possible is necessary for this to be true. High-relevancy ads are content, whereas low-relevancy ads are spam.
Read More: Musk Looks to Reassure Advertisers Ahead of Twitter Takeover, Outlines Elements of His Plan
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