MRP Prelytix, the enterprise ABM platform, recently announced the launch of its version 2.5 to help B2B marketers with unified account intelligence. The operational intelligence platform Kx powers the MRP Prelytix 2.5. With this upgrade, it can allow users with the ability to operate via an unsurpassed view of the target accounts.
The platform can also simplify the connection to customer-supplied data, both offline and online. With the real-time AI feature, users can present their clients with an account level representation of the available data. Moreover, the new version includes enhancements to the Prelytix Web Tracker, user-configurable reporting application, and more.
Source: https://www.martechcube.com/unified-account-intelligence-empowers-enterprise-class-b2b/