mParticle Introduces New Feature 

mParticle Introduces New Feature

Through API mParticle Data Subject Request features empower customer service and compliance teams to initiate access, portability, and erasure requests from the mParticle simple-to-use dashboard or programmatically.  

Erasure requests can be simultaneously forwarded to a library of pre-built integrations, such as support for Amplitude, Blueshift, Braze, Kochava, and many more on the horizon with the new Data Subject Request Forwarding feature, which is now available in Beta. To enable compliance and customer support teams to reclaim lost time spent on manually servicing data subject erasure requests, the DSR Forwarding feature frees up engineering time with an “off-the-shelf solution” rather than spending resources on building and maintaining custom integration code to federate DSR requests across the tech stack.

Read More: Martechseries

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