The customer data platform, mParticle, has recently raised $45 million in Series D funding to speed up its platform growth. Arrowroot Capital and other existing investors led the funding. With this, a managing partner from the significant funding company will join mParticle’s BODs.
The company announced its launch of new features in the CDP space through its collaboration with LiveRamp, a data connectivity platform. The partnership will help it to provide brands with more personalization, along with more privacy. The company is looking forward to delivering enhanced omnichannel customer experience by scaling its infrastructure to meet data sovereignty.