According to a press release, Molson Coors is restructuring and combining its sales, marketing, innovation, and digital capabilities for its non-alcohol and alcoholic beverage portfolios in the Americas under the new position of chief commercial officer.
On March 1, 2019, Michelle St. Jacques, a CMO since 2019, took over the position. The new CMO is Sofia Colucci, who has worked for the business since 2017. Pete Marino, president of emerging growth, will also be leaving as a result of the restructuring, effective April 30.
The new function was developed to support the company’s desire to build on what it claims has been a period of burgeoning strength over the past three years while enabling the ability to quickly scale brands and capabilities.
Read More: Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role
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