Moloco, an operational machine learning (ML) and performance advertising company has announced a strategic investment in Topsort, an artificial intelligence, and auction-based retail media infrastructure company.
This investment highlights Moloco’s dedication to advancing innovative advertising technologies and shaping the future of retail media. As part of this collaboration, Moloco will power Topsort’s retail media infrastructure with its ML engine and make a financial investment in Topsort.
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By combining Moloco’s advanced ML and personalization capabilities with Topsort’s unique auction-based algorithm and simple user interface, the two companies aim to optimize ad personalization, enhance customer experience, exceed advertiser expectations, and achieve a better return on ad spend.
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